Made With Black Culture (MWBC) is a public benefit corporation that protects Black culture from appropriation and exploitation.
Made With Black Culture (MWBC) is a public benefit corporation that protects Black culture from appropriation and exploitation. They needed a robust and inclusive content strategy on Instagram that would entice their desired audience enough to ignite a movement for equitable consumption.
We developed a content strategy that sheds light on injustices, highlights success stories, and promotes content that inspires and resonates with Black creators and those who care to take actionable steps towards change.
Within two months, we earned over 14K impressions (+431%), 1.3K engagements (+509%), +100 followers (+124%), and reached a total of +9K accounts (+1,303%) on Instagram.