Made With Black Culture

About Project

Made With Black Culture (MWBC) is a public benefit corporation that protects Black culture from appropriation and exploitation.

Live Project
Category
Content Management
Client
Made With Black Culture
Release

The Challenge

Made With Black Culture (MWBC) is a public benefit corporation that protects Black culture from appropriation and exploitation. They needed a robust and inclusive content strategy on Instagram that would entice their desired audience enough to ignite a movement for equitable consumption.

The Solution

We developed a content strategy that sheds light on injustices, highlights success stories, and promotes content that inspires and resonates with Black creators and those who care to take actionable steps towards change.

The Results

Within two months, we earned over 14K impressions (+431%), 1.3K engagements (+509%),  +100 followers (+124%), and reached a total of +9K accounts (+1,303%) on Instagram.

How We Work

Learn more about our creative process

Contact Us

Let’s create something great together