Made in Color
The 3% Movement aims to raise the percentage of female Creative Directors through a mix of content, community and professional development.
The 3% Movement came to us in need of a louder voice on social that would draw their audience in when it mattered most – during the conference. They needed a live and on-site content creation to amplify voices, engage their audience, and push the urgency for changes in the ad world.
We crafted a tactful plan to highlight the conference's best moments and invite attendees to engage and follow through on social. On Twitter, we highlighted speakers' and attendees' perspectives by sharing in-real-time content. On Instagram, we used our branded templates to drive thought-provoking and engaging Instagram Stories (polls, quizzes, Q&A). We also interviewed attendees and captured live testimonials in connection to the conference's theme.
Over the two days of the conference, we garnered over 80,000 impressions, 2,011 engagements (+1.9%), 43 link clicks, and 599 likes on Twitter. On Instagram, we reached 6,000 accounts (+925%), garnered 388 engagement (+497%), and gained 292 followers (813%).
