Made in Color
JMA Organics is a handcrafted, organic skincare company based in Oakland, CA.
JMA Organics approached us with a need to formulate a digital content strategy that seamlessly introduced their new products and website. Specifically, they asked us to develop an engaging campaign that balanced product promotion, brand storytelling, and user-generated content on Instagram.
Within eight weeks, we developed a comprehensive game plan and presentation for the launch of their new products and website. We guided them through a content audit, definition of buyer personas, and a detailed distribution strategy.
On September 18, 2020, JMA Organics launched "Better Together", a campaign focused on highlighting people, things, and products that compliment each other. The reach on their Instagram increased by 31% within the first week of launch. The ratio of website clicks went up by 167% compared to the previous month, and their engagement has been more consistent with an average of comment per post of 6.6, up ~123% compared to previous month.
